If you’re running a Google Ads campaign, you want to make sure that you’re getting the most out of your investment. One of the best ways to do this is by tracking conversion actions in your account. This allows you to measure what matters and optimize your campaigns for maximum ROI.
In this article, we’ll explain how to set up conversion tracking in Google Ads and how it can help improve your campaigns.
What Is Conversion Tracking?
Conversion tracking is a feature of Google Ads that allows you to track user actions on your website after they click on one of your ads. This includes purchases, sign-ups, downloads, or any other action that is important for measuring the success of your campaigns. By setting up conversion tracking in Google Ads, you can get an accurate picture of which ads are performing well and which ones need improvement.
How Does Conversion Tracking Work?
When someone clicks on one of your ads, they are taken to a landing page on your website. On this page there is a piece of code called a “conversion tag” which tracks the user’s activity after they click on the ad (i.e., whether or not they complete an action such as making a purchase). The data from these tags is then sent back to Google Ads so that it can be used for reporting and optimization purposes.
Benefits Of Conversion Tracking
The main benefit of using conversion tracking in Google Ads is that it allows you to measure what matters most when it comes to optimizing campaigns for ROI (return on investment). By understanding which ads are driving conversions and which ones aren’t, you can adjust bids accordingly and focus more budget on the ads that are working best for you. Additionally, with detailed reporting available through conversion tracking data, it becomes easier to identify areas where improvements can be made so that campaigns become even more successful over time.
How To Set Up Conversion Tracking In Google Ads
Setting up conversion tracking in Google Ads requires just a few simple steps:
- Create A New Tag: The first step is creating a new tag in Google Tag Manager (GTM). This tag will be used for sending data back from the website when someone completes an action such as making a purchase or signing up for an email list after clicking one of your ads. To create this tag go into GTM > Tags > New > Select “Google Ads Conversion Tracking” from the list > Enter required information such as label name & ID number > Save & Publish changes
- Install Tag On Website: Once the tag has been created in GTM it needs to be installed onto each page where conversions will take place (e.g., checkout pages). To do this go into GTM > Tags > Select “Google Ads Conversion Tracking” from list > Copy code snippet provided & paste into appropriate pages
- Link Tag To Ad Account: The final step is linking the newly created tag with its corresponding ad account within Google Ads itself so that all data collected will be associated with correct campaign/ad group/keyword etc.. To do this go into Tools & Settings tab within Adwords account> Linked Accounts > Select “Linked Accounts” tab at top right corner > Choose “Ads Data Sources” option from dropdown menu > Click “Link Data Source” button next to “Google Analytics” option > Enter details about newly created tag including label name & ID number provided earlier > Click save button at bottom right corner.
After following these steps correctly all data collected by newly created tag should now start appearing within reports section within Adwords dashboard allowing users gain valuable insights about their campaigns performance & make informed decisions about future optimizations!