Google Ads autotagging is a feature that allows you to track the performance of your campaigns by automatically adding tracking parameters to your destination URLs. This helps you gain insights into how users interact with your ads and measure their effectiveness. In this article, we’ll explain what parameters Google Ads includes in the destination URL when autotagging is enabled, and how these parameters can help you track the performance of your campaigns.
What Parameters Does Google Ads Include in the Destination URL?
When autotagging is enabled, Google Ads adds two types of parameters to your destination URLs:
- Campaign-level tracking parameters – These are used to identify which campaign a user clicked on before arriving at your website or landing page. The three campaign-level tracking parameters are:
- gclid – This parameter stores a unique ID for each click on an ad from a given campaign. It helps you identify which ads and keywords drove traffic to your website or landing page.
- gclsrc – This parameter stores information about where the click originated from (e.g., search engine, display network).
- dclid – This parameter stores information about which device was used to click on an ad (e.g., desktop, mobile).
- Ad group-level tracking parameters – These are used to identify which ad group a user clicked on before arriving at your website or landing page. The two ad group-level tracking parameters are:
- gcldt – This parameter stores information about when an ad was clicked (e.g., date and time).
- gclct – This parameter stores information about where an ad was clicked (e.g., search engine result page position).
How Can I Use Autotagging Parameters To Track My Campaigns?
The autotagging feature makes it easy for you to track the performance of each individual campaign and keyword within that campaign by using these unique IDs in combination with other metrics such as impressions, clicks, conversions, etc.. For example, if you want to know how many people converted after clicking on one particular keyword from one particular campaign, then all you need to do is look up that keyword’s GCLID in combination with its conversion rate metric over time (or any other metric that interests you). You can also use these IDs in combination with other metrics such as cost per click or cost per acquisition for more detailed analysis of each individual keyword’s performance within its respective campaigns over time.
Conclusion
Google Ads autotagging is a powerful tool that allows advertisers to easily track their campaigns by automatically adding tracking parameters such as GCLID and GCLSRC into their destination URLs when users click on their ads from any given source (search engine or display network). By using these unique IDs in combination with other metrics such as impressions, clicks, conversions etc., advertisers can gain valuable insights into how users interact with their ads and measure their effectiveness over time – making it easier than ever before for them optimize their campaigns accordingly!