Google Ads is a powerful tool for businesses of all sizes to reach their target audience. But, with so many features and options, it can be difficult to know where to start. One of the first steps in getting started with Google Ads is understanding whether your account is an administrative or manager account.
In this article, we’ll explain the differences between administrative and manager accounts in Google Ads, how to determine which type of account you have, and what you need to do if you don’t have the right type of account.
What Is an Administrative Account?
An administrative account is the primary user who has full access to all features within Google Ads. This includes setting up campaigns, creating ads, viewing reports and insights, managing billing information, etc. The administrative user can also create additional users (manager accounts) who will have access to certain features within Google Ads but not all features that are available in an administrative account.
What Is a Manager Account?
A manager account is a secondary user that has limited access within Google Ads compared to an administrative user. Manager accounts can create campaigns and ads but cannot view billing information or manage other users’ accounts. They also cannot create additional users or delete existing ones from the system.
How Do I Know Which Type of Account I Have?
To determine which type of account you have in Google Ads:
- Log into your Google Ads dashboard using your username and password;
- Click on “Settings” at the top right corner;
- Click on “Account Settings”;
- Scroll down until you see “Account Type”;
- If it says “Administrative User” then you have an Administrative Account; if it says “Manager User” then you have a Manager Account.
What If I Don’t Have The Right Type Of Account?
If you don’t currently have the right type of account for your needs then there are two options available: upgrade or downgrade your current account type depending on what kind of access level you need for your business operations within Google Ads platform:
- To upgrade from a Manager User to an Administrative User: Log into your Google Adwords dashboard as usual and click on “Settings” at the top right corner followed by “Account Settings”. Then scroll down until you see “Account Type” where it should say “Manager User”. Click on this option and select “Upgrade” followed by selecting “Administrative User”. You will then be prompted with some questions about why you want to upgrade before being able accept this change (this process may take up 24 hours). Once completed successfully,you will now be able to view all available settings as well as manage other users’ accounts within the platform if needed!
- To downgrade from an Administrative User back down to a Manager User: Log into your Adwords dashboard as usual again but this time click on “Settings” at the top right corner followed by clicking on any one specific campaign’s settings page (not necessarily yours). Then scroll down until again seeing “Account Type” where it should say “Administrative User”. Click on this option again but select “Downgrade” instead followed by selecting either one specific campaign’s settings page (if needed), or simply just select ‘Manager’. You will then be prompted with some questions about why exactly do want downgrade before being able accept this change (this process may take up 24 hours). Once completed successfully,you will now only be able view limited settings related specifically only those campaigns assigned under its management!
Understanding whether your current Google Adwords’account is set up as either an Administrative or Manager user is important because each one offers different levels of control over various aspects such as setting up campaigns/ads creation/viewing reports & insights/managing billing information etc.. Knowing how each one works can help ensure that everyone involved in managing these tasks are given appropriate levels of control over their respective areas while still maintaining overall security & privacy throughout!