Advertising on Google Ads can be a great way to reach potential customers and grow your business. However, if you are advertising for a client who sells restricted products, there are certain rules and regulations that must be followed in order to remain compliant with Google’s policies. In this blog post, we will discuss how to advertise Google Ads for clients selling restricted products.
What Are Restricted Products?
Google defines restricted products as any product or service that is regulated by law or falls into certain categories such as alcohol, gambling, healthcare-related items, pharmaceuticals, and weapons. If your client is selling any of these types of products or services then they must follow the guidelines set forth by Google in order to advertise on their platform.
Advertising Guidelines for Restricted Products
Google has specific guidelines that must be followed when advertising restricted products on their platform. These include:
- All ads must comply with applicable laws and industry standards in the country where they appear;
- Ads must not promote dangerous activities;
- Ads must not make false claims about the product being advertised;
- Ads cannot contain content that is inappropriate for minors;
- The landing page of the ad should clearly state what type of product is being sold;
- All ads should clearly state any restrictions associated with the product (such as age requirements); and
- The ad should provide contact information so customers can get more information about the product or service being advertised.
Creating Your Ad Campaign
Once you have reviewed all of the applicable guidelines and determined that your client’s product or service does not violate any of them, you can begin creating your ad campaign. When creating an ad campaign for a client selling restricted products it is important to ensure that all relevant information is included in the ad itself so potential customers know exactly what they are buying before clicking through to purchase it. This includes including images or videos related to the product as well as detailed descriptions of its features and benefits. Additionally, it may also be beneficial to include disclaimers such as “Must be 18+ years old” if appropriate so customers know what restrictions apply before making a purchase decision.
Once you have created your ad campaign it is important to review it carefully before submitting it for approval from Google’s Ad Review team which will review each submission based on their policies regarding restricted products before approving them for display on their platform. Once approved your ads will begin running according to whatever schedule you have set up in your campaign settings and will start appearing in search results based on keywords related to your clients’ offering!