Google Tag Manager (GTM) is a powerful tool that can help you track user interactions on your website and optimize your Google Ads campaigns. With GTM, you can easily add events to track user actions such as form submissions, button clicks, page views, and more. In this article, we’ll discuss how to add a form submit event to Google Ads conversions using Google Tag Manager.

Step 1: Create a New Tag in GTM

The first step is to create a new tag in GTM. To do this, log into your GTM account and click the “New” button in the top right corner of the page. Then select “Tag” from the drop-down menu. You will then be presented with several options for creating tags; select “Google Ads Conversion Tracking” from the list of available tags.

Step 2: Configure Your Conversion Settings

Once you have selected “Google Ads Conversion Tracking” as your tag type, you will be presented with several options for configuring your conversion settings. First, enter the name of your conversion event (e.g., Form Submit). Then enter the value associated with this event (e.g., 10). You can also specify whether or not this conversion should be attributed to last-click or all clicks within 30 days of an ad click; for our example we will select last-click attribution only since it is more accurate for tracking form submissions than other methods such as view-through attribution or time decay attribution models.

Step 3: Add Your Form Submission Trigger

Now that you have configured your conversion settings, it’s time to add a trigger so that when someone submits a form on your website it will fire off this tag and send data back to Google Ads about their action so that it can be tracked as part of an ad campaign’s performance metrics. To do this click on “Triggering” in the left sidebar menu and then select “Form Submission” from the list of available triggers; then click on “+ New Trigger” at the top right corner of the page and configure it according to what type of forms are present on your website (e.g., contact forms or subscription forms).

Step 4: Save & Publish Your Changes

Once you have added all necessary elements (tag configuration & trigger), make sure everything looks correct by previewing & debugging any changes before saving & publishing them live onto your website via GTM’s interface by clicking on “Submit” at the top right corner of the page followed by selecting either “Publish Now” or “Schedule For Later”. Once published live onto production environment users should now start seeing conversions tracked within their respective Google Ads accounts when they submit forms present on websites where these changes were implemented via GTM’s interface!