Google Ads and Google My Business are two of the most powerful tools available to businesses today. They both provide invaluable insights into customer behavior, and can be used to drive more leads and sales. But how do you get your Google Ads to show in your Google My Business listing?
The good news is that it’s actually quite simple. Here’s a step-by-step guide on how to get your Google Ads showing in your Google My Business listing:
Step 1: Create a New Campaign
First, you need to create a new campaign in your Google Ads account. To do this, log into your account and click on the “Campaigns” tab at the top of the page. From there, click on “Create Campaign” and select “Search Network Only” from the dropdown menu. Give your campaign a name that reflects what it is for (e.g., “GMB Ad Campaign”) and then click “Continue.”
Step 2: Set Your Target Location
Next, you need to set up where you want your ads to appear by setting up target locations for them. To do this, go back into the “Campaigns” tab at the top of the page and select “Settings” from the left-hand menu bar. Then scroll down until you see an option called “Locations & Languages.” Click on this option and then select either “Location Groups” or “Location Targeting” depending on what type of targeting you want for your ads (e.g., by city or by zip code). Once you have selected where you want your ads to appear, click “Save” at the bottom of the page.
Step 3: Link Your GMB Account
Now that you have created a new campaign with targeted locations set up, it’s time to link it with your GMB account so that it can start appearing in search results when people search for businesses near them using their mobile devices or computers/laptops with location services enabled (this includes searching through Maps). To do this, go back into Settings > Locations & Languages > Location Groups > Add Locations > Linked Accounts > Select GMB Account from dropdown list > Select desired GMB Account(s) from list provided > Click Save Changes at bottom of page once done selecting accounts(s). This will link all selected accounts with this campaign so they can start appearing as soon as possible!
Step 4: Set Up Your Ad Groups & Keywords
Once all accounts are linked together correctly with their respective campaigns, it’s time to create ad groups within each campaign which will contain different keywords related to each business type or service offered by each linked account(s). For example if one linked account offers plumbing services then create an ad group within its respective campaign containing keywords such as “plumber,” “plumbing services,” etc.. Once these ad groups are created add relevant keywords related to each business type/service offered by all linked accounts – these will be used later when creating ads themselves!
Step 5: Create Your Ads & Monitor Performance
Now that everything is set up correctly within each campaign including target locations, linked accounts/GMB listings & ad groups containing relevant keywords – it’s time create some actual ads! Go back into Campaign Settings again but this time select Ad Groups instead; here choose one specific ad group related directly with one specific business type/service offered by one specific linked account (or multiple if applicable) – now click ‘New Ad’ button located next right side corner; here enter all necessary information required such as headline text (up 50 characters), description line 1&2 (up 35 characters per line), display URL etc.. once done creating ads save them & monitor performance regularly using analytics provided through GMB Insights dashboard located inside individual GMB listings themselves!
And there we have it – now our newly created campaigns should start appearing in our customers’ searches via Maps or other mobile devices shortly after following these steps correctly! We hope this article has been helpful in understanding how exactly we can get our Google Ads showing up in our customers’ searches via our GMB listings quickly & easily!