Retargeting is an effective tool for marketers to reach their target audience. It’s a form of online advertising that uses cookies to track website visitors and display relevant ads when they visit other websites. But how do retargeting platforms like Google Ads know if someone has been on your website? Let’s take a look at the process behind Google Ads retargeting.

When someone visits your website, Google Ads will place a cookie in their browser. This cookie is used to track the visitor’s activity on your site, such as which pages they view and how long they stay on each page. This data is then used to create an audience list of people who have visited your site.

Once you have created an audience list, you can use it to target ads at those people when they visit other websites in the Google Display Network (GDN). The GDN includes over two million websites, so it’s likely that your target audience will be exposed to your ads while browsing the web.

Google Ads also allows you to segment audiences based on their behavior while visiting your website. For example, you can create separate lists for people who visited specific pages or spent more than five minutes on one page. You can also use advanced targeting options such as demographics and interests to ensure that only relevant ads are shown to each segment of your audience list.

Finally, you can set up rules for how often people should see your ads by setting frequency caps and impression limits for each campaign or ad group within it. This ensures that people don’t get bombarded with too many of the same ad over time and helps keep them engaged with what you have to offer without feeling overwhelmed or annoyed by seeing too many of the same ad repeatedly throughout their browsing experience.

In conclusion, Google Ads retargeting works by placing cookies in visitors’ browsers when they visit your website and tracking their activity while there. This data is then used to create an audience list which can be targeted with relevant ads when those visitors browse other sites in the GDN network or through advanced targeting options such as demographics and interests-based targeting rules set up within campaigns or ad groups themselves.. By following these steps, marketers are able to reach out directly to potential customers who have already shown interest in their product or service – making retargeting one of the most effective marketing tools available today!