If you’re running Google Ads campaigns, you need to be tracking conversions. Conversion tracking is an essential part of understanding how your campaigns are performing and optimizing them for success. The best way to track conversions is by using Google Ads conversion tracking tags. In this article, we’ll explain why you need conversion tracking tags and how to set them up on your website.
What Are Google Ads Conversion Tracking Tags?
Google Ads conversion tracking tags are snippets of code that allow you to track the performance of your ads. When someone clicks on one of your ads, the tag will fire and send data back to Google about the action that was taken (e.g., a purchase or sign-up). This data can then be used to measure the effectiveness of your campaigns and optimize them for better results.
Why Do You Need Conversion Tracking Tags?
Conversion tracking tags are essential for understanding how well your campaigns are performing and where you should focus your efforts in order to get better results from them. Without conversion tracking, it’s impossible to know which keywords, ad groups, or campaigns are driving conversions or what kind of return on investment (ROI) you’re getting from each one. By setting up conversion tracking tags, you can get a much clearer picture of what’s working in your campaigns so that you can make informed decisions about where to focus your efforts in order to maximize ROI.
How Do You Set Up Conversion Tracking Tags?
Setting up conversion tracking tags is relatively simple if you have access to the code on your website (if not, contact whoever manages it). Here’s a step-by-step guide:
- Log into Google Ads and go into Tools & Settings > Conversions > + Conversion
- Select “Website” as the type of conversion action
- Enter a name for the tag (e.g., “Sign-up Form Submissions”)
- Select whether it should count all conversions or just unique ones
- Enter a value for each conversion (optional but recommended if possible)
- Select whether it should be enabled/disabled by default
- Copy the code snippet provided by Google
- Paste this code snippet onto every page where a successful conversion might occur (e.g., sign-up forms). Make sure it fires after any other scripts on that page so that it won’t interfere with other scripts running there!
- Save any changes made and test out the tag by visiting those pages yourself or having someone else do so!
- Check back in Google Ads periodically after setting up these tags – they will start collecting data shortly after they have been installed!
Once these steps have been completed successfully, you will start seeing data appear in reports within Google Ads showing which keywords drove conversions as well as other useful metrics such as cost per acquisition (CPA), return on ad spend (ROAS), etc.. This information can then be used to further optimize existing campaigns as well as create new ones targeting high converting keywords/audiences!