Google Ads policies are in place to ensure that all ads are safe, appropriate, and compliant with the law. It’s important to understand these policies so that your ads can be approved quickly and efficiently. In this article, we’ll explain why some Google Ads are approved while others are marked as eligible.
What is an Eligible Google Ad?
An eligible ad is one that has been reviewed by Google Ads but does not meet all of the requirements for approval. This means that the ad may contain content or language that is not in line with Google Ads policies, or it may be missing certain information required for approval.
Eligible ads can still appear on the Google network if they meet certain criteria. For example, an eligible ad may appear if it contains only factual information about a product or service and does not make any claims about its effectiveness or superiority over other products or services. However, eligible ads will not appear on any search results pages (SERPs).
Why Do Some Ads Get Approved While Others Are Marked as Eligible?
Google Ads has strict guidelines in place to ensure all ads are safe and appropriate for its users. To determine whether an ad should be approved or marked as eligible, Google looks at several factors including:
- The content of the ad – Does it contain any offensive language? Does it make false claims about a product or service? Is it relevant to what people are searching for?
- The landing page – Is there enough information on the landing page to provide a good user experience? Does it have contact information so people can get more details if needed?
- The advertiser – Is this a reputable company with good customer reviews? Has this advertiser had previous issues with other advertising platforms?
- Compliance – Does the ad comply with local laws and regulations regarding advertising standards and practices?
If any of these criteria aren’t met, then an ad will likely be marked as eligible instead of being approved outright. However, if you think your ad should have been approved but was marked as eligible instead, you can appeal directly to Google Ads support team who will review your case and provide further guidance on how to get your ad approved.
In conclusion, some ads get approved while others are marked as eligible because they don’t meet all of the requirements set out by Google Ads policies regarding content safety and compliance with local laws and regulations regarding advertising standards and practices. If you think your ad should have been approved but was marked as eligible instead, you can appeal directly to Google Ads support team who will review your case and provide further guidance on how to get your ad approved.