Google Ads is a powerful tool for tracking and managing your website’s performance. It allows you to track the performance of campaigns, measure conversions, and more. With Google Ads, you can also use call tracking to measure the effectiveness of your campaigns. Call tracking helps you understand how people are responding to your ads and which ones are generating the most leads.
In this blog post, we’ll discuss how to install Google Ads on site call tracking through Google Tag Manager (GTM). We’ll go over what GTM is, how it works with Google Ads, and how to set up call tracking using GTM. Let’s get started!
What Is Google Tag Manager?
Google Tag Manager (GTM) is a free tool from Google that helps you manage tags on your website or mobile app. Tags are snippets of code that allow you to track user behavior or collect data about visitors on your site. With GTM, you can easily add tags without having to manually edit code on each page of your website or app.
How Does GTM Work with Google Ads?
GTM makes it easy for marketers and developers alike to quickly add tags for various purposes including remarketing campaigns, conversion tracking, and more. When used in conjunction with Google Ads, GTM allows marketers to quickly set up remarketing lists as well as track conversions from their ads. Additionally, GTM can be used in conjunction with other third-party tools such as Hotjar or Optimizely for even more comprehensive insights into user behavior across multiple platforms.
How To Install Call Tracking Through GTM?
Installing call tracking through GTM requires a few steps:
- Step 1: Create a new tag in GTM by selecting “New Tag” from the dashboard menu bar at the top of the page; this will open up a new window where you can select “Google Ads – Conversion Tracking” from the list of available tag types.
- Step 2: Once selected, enter in all relevant information such as campaign name/ID number/source/medium etc., then click “Save”; this will create a new tag within your account that will be used when setting up call tracking through GTM.
- Step 3: Next head over to “Variables” tab within the same window; here select “Click ID Variable Type” from drop down menu; this will enable click IDs associated with each ad click so that they can be tracked later when setting up conversion goals within AdWords.
- Step 4: Now head back over to “Tags” tab within same window; here select “Create New Trigger Type – All Pages Trigger Type – Page View Trigger Name – All Pages Click ID Variable Name – {{Click ID}} Save trigger by clicking save button at bottom right corner.
- Step 5: Finally head back over again one last time back into same window; here select ‘Create New Tag Type – Universal Analytics Tag Name – Call Tracking via GA Code {{Click ID}} Selecting all pages trigger created earlier Save tag by clicking save button at bottom right corner.
And there you have it! You have successfully installed call tracking through Google Tag Manager (GTM). This setup should now enable marketers and developers alike access detailed insights into their users’ behaviors across multiple platforms including webpages visited before an ad was clicked as well as other important metrics such as time spent on site after an ad was clicked etc.. By utilizing these insights along with other marketing strategies like A/B testing or personalization techniques marketers can further optimize their campaigns for maximum ROI potentials!