Google Grants is a program that provides non-profit organizations with in-kind advertising on Google Ads. The program provides up to $10,000 USD of in-kind Ads advertising each month to eligible non-profits.
To be eligible for the Google Grants program, an organization must:
- Be a registered nonprofit organization in one of the countries where Google Ads is available
- Have an active website with substantial content
- Agree to Google’s required certifications regarding nondiscrimination and donation receipt and use
- Have a valid Ads account and accept all applicable terms and conditions for Ads accounts.
Once accepted into the program, organizations can create campaigns using text ads on Google Search. They will have access to all of the features available in standard Ads accounts, including ad extensions such as sitelinks and callouts, as well as automated rules such as bid adjustments. However, there are some restrictions: Organizations may not run any ads promoting products or services; they may not use any Affiliate or Display Network campaigns; they may not run any image or video ads; they may not use any remarketing campaigns; their maximum cost per click (CPC) bid must be set at $2 USD or less; their daily budget must be set at $329 USD or less; their account must have two active text ads per ad group at all times; and they cannot receive more than 90% of their impressions from broad match keywords.
The benefits of being part of the Google Grants program are significant: Organizations can get up to $10,000 USD worth of free advertising each month! This can be used to promote awareness about their cause or drive traffic directly to their website for donations. Additionally, since these are in-kind donations from Google Ads rather than cash donations from individuals, organizations don’t need to worry about tracking donors’ information for tax purposes. Finally, because these are text ads rather than display ads (which require design work), it’s easy for even small nonprofits with limited resources to take advantage of this opportunity.
In conclusion, if you’re a nonprofit organization looking for ways to increase awareness about your cause without spending too much money on advertising then you should definitely consider applying for the Google Grants program! With up to $10K/month worth of free advertising available it’s an excellent way for nonprofits big and small alike to get started with online marketing without breaking the bank!