When it comes to running a successful ad campaign on Google Ads, there are many factors that need to be taken into consideration. One of the most important factors is your budget. Knowing how much you can spend and what the minimum daily budget should be for a successful ad campaign can help you get the most out of your campaigns.

Google Ads offers several different types of campaigns, each with its own set of rules and guidelines. For example, search campaigns require you to set a maximum cost-per-click (CPC) bid while display campaigns require you to set a maximum cost-per-thousand impressions (CPM). Depending on which type of campaign you’re running, your minimum daily budget will vary.

In general, it’s recommended that you have at least $10 per day as your minimum daily budget when running any type of Google Ads campaign. This amount will allow you to test different strategies and get an idea of what works best for your particular goals without breaking the bank. However, if you want to maximize results from your campaigns then it’s best to increase this amount depending on how competitive or expansive your target market is.

For example, if you’re targeting highly competitive keywords in search campaigns then it may be necessary to increase your daily budget up to $50 or more per day in order to get enough impressions and clicks from potential customers. Similarly, if you’re targeting expansive audiences with display ads then increasing the daily budget up to $100 or more may be necessary in order for them reach enough people who are likely interested in what they have offer.

It’s also important to note that even though having a higher daily budget can lead to better results, there are other factors such as quality score and ad relevance that also play an important role in determining how successful an ad campaign will be on Google Ads. So while having an adequate daily budget is essential for success with any type of Google Ads campaign, make sure that other aspects such as quality score and ad relevance are also taken into consideration when setting up and optimizing any type of campaign on Google Ads platform.