As a digital marketer, one of your main goals is to take leads all the way from initial contact through to the final sale. This can be a daunting task, but with Google Ads, you can make it much easier. With this platform, you can create campaigns that target potential customers and guide them through each step of their journey until they make a purchase. In this article, we’ll look at how you can use Google Ads to take leads all the way from initial contact through to the final sale.

Step 1: Create Your Campaigns

The first step in taking leads all the way from initial contact through to final sale is creating your campaigns. When creating your campaigns, it’s important that you have a clear goal in mind for each one and that you create targeted ads that are tailored towards those goals. For example, if your goal is to generate more sales leads, then you should create ads specifically targeting people who are likely interested in what you have to offer and include calls-to-action (CTAs) such as “Sign Up Now” or “Learn More” in order to encourage them to take action.

Step 2: Monitor Your Performance

Once your campaigns are up and running, it’s important that you monitor their performance so that you can adjust them as needed. You should be tracking key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). By monitoring these metrics regularly, you will be able to identify areas where improvements need to be made in order for your campaigns to perform better and generate more sales leads or conversions.

Step 3: Optimize Your Campaigns

Once you have identified areas where improvements need to be made in order for your campaigns perform better and generate more sales leads or conversions then it’s time for optimization! There are many different ways that you can optimize your campaigns including testing different ad copy variations; targeting different audiences; changing bids; using remarketing lists; experimenting with ad extensions; using dynamic search ads; etc… By optimizing these elements of your campaign on an ongoing basis, not only will they become more effective but they will also help reduce costs over time which means higher ROI for less money spent!

Step 4: Utilize Remarketing Lists

Remarketing lists allow advertisers on Google Ads platform target people who have already visited their website or interacted with their brand before with relevant ads designed specifically for them based on what they did while visiting their website/brand page previously. This allows advertisers target people who already know about their product/service/brand with relevant messages designed specifically for them which helps increase engagement rates significantly compared regular targeting methods like interest targeting or keyword targeting because people already know about what they’re being advertised so they’re more likely engage with those ads compared regular targeted ones!

Step 5: Use Conversion Tracking & Attribution Models

In order for any digital marketing campaign succeed long term its important track performance accurately so marketers know exactly how well their efforts working out not just impressions clicks etc but also conversions & ROI! That’s why its essential set up conversion tracking within Google Ads account so marketers able measure success accurately & make sure money being spent wisely & efficiently! Additionally there various attribution models available within Google Ads which allow marketers understand how each part of funnel contributing towards overall success helping inform future decisions accordingly!


Taking leads all the way from initial contact through final sale requires careful planning and execution across multiple channels including search engine marketing via Google Ads platform. However by following steps outlined above – creating targeted campaigns, monitoring performance, optimizing based on data , utilizing remarketing lists & utilizing conversion tracking & attribution models – digital marketers able increase chances of success significantly while also reducing costs over time resulting higher ROI lower budgets!