Google Ads is a powerful tool for businesses to reach their target audiences and increase their ROI. As such, it’s important to plan your budget carefully and review it regularly. The frequency of budget planning should depend on the type of campaign you’re running, as well as the goals you have set for yourself.

For example, if you are running a short-term campaign with specific goals in mind, such as increasing sales or leads within a certain time frame, then it is recommended that you review your budget more frequently. This could mean every week or even every day depending on how quickly your campaign is progressing. This will allow you to make adjustments as needed and ensure that your budget is being used effectively.

On the other hand, if you are running a long-term campaign with less specific goals in mind (such as brand awareness), then it may be beneficial to review your budget less frequently. In this case, it may be enough to review your budget once per month or even once per quarter in order to ensure that everything is going according to plan and that there are no unexpected changes in performance or spending patterns.

It’s also important to note that Google Ads allows for automated bidding strategies which can help optimize performance without needing manual intervention from the advertiser on a daily basis. If this type of strategy fits into your overall marketing strategy then it can be beneficial for reducing the amount of time spent on budget planning while still ensuring optimal performance from campaigns.

In conclusion, there is no one-size-fits-all answer when it comes to how often advertisers should review their Google Ads budgets – the frequency should depend on the type of campaign being run and what kind of results are desired from those campaigns. However, regardless of what kind of campaigns advertisers are running they should always keep an eye on their budgets and make sure they are being used efficiently in order to maximize ROI and get the most out of their advertising efforts!