Google Ads and Google Analytics are two powerful tools that can be used together to help you get the most out of your online marketing efforts. When these two platforms are linked, you can use audiences from Google Analytics to create more targeted campaigns in Google Ads. Here’s how it works:
Step 1: Link Your Accounts
The first step is to link your Google Ads and Google Analytics accounts. This allows the data from both platforms to be shared between them, so that you can access audience information from within your Google Ads account. To do this, go into the Admin section of your Google Analytics account and select “Google Ads Linking” under “Property Settings”. Then click on “Link Accounts” and follow the instructions provided.
Step 2: Create an Audience in Analytics
Once your accounts are linked, you can create an audience in Google Analytics by selecting “Audiences” under “Audience Definitions” in the left-hand menu. You will then be able to define a set of criteria for who should be included in this audience based on their behavior on your website or app (e.g., people who have visited a certain page or spent more than a certain amount of time on it). Once you have defined these criteria, click “Create Audience” at the bottom of the page and give it a name so that you can easily identify it later when setting up campaigns in Google Ads.
Step 3: Create Your Campaigns
Now that you have created an audience in analytics, you can use this information when creating campaigns in Google Ads. When setting up a new campaign, select “Audiences” as one of your targeting options and then choose which audience(s) should be included for targeting purposes (you may want to include multiple audiences if they meet different criteria). This will ensure that only people who match those criteria will see your ads – meaning they’re more likely to take action as they’ve already shown interest or intent with their previous activity on your website or app!
Step 4: Monitor Performance
Finally, once your campaigns are running with audiences from analytics enabled as part of their targeting strategy, make sure to monitor performance closely so that you can adjust any settings if needed (e.g., budget allocation). You should also look at how each individual audience is performing compared to others – this will help inform future decisions about which audiences should be targeted for future campaigns!
By leveraging data from both platforms – i.e., linking them together – marketers are able to gain valuable insights into their target customers’ behavior which allows them create more effective ad campaigns tailored specifically towards those users’ needs and interests!