If you’re running an advertising campaign on Google Ads, you may be wondering how to tell which network – the Display Network or the Search Network – is producing conversions. It’s a good question and one that many advertisers have. In this article, we’ll discuss how to determine which network is driving conversions in your Google Ads campaigns.
First, let’s take a look at the differences between the two networks and why it matters for conversion tracking. The Search Network is comprised of search engine results pages (SERPs) such as Google and Bing. This means that when someone searches for something related to your product or service, your ad can appear in their search results. The Display Network consists of websites that partner with Google and display ads from advertisers who are targeting certain keywords or topics related to their products or services.
Now that we understand the difference between these two networks, let’s look at how you can track conversions on each one separately in order to see which network is producing them for your campaigns.
To start tracking conversions on both networks separately, you will need to set up separate conversion tracking codes for each one in your Google Ads account settings. To do this, go into “Tools & Settings” then select “Conversions” from the left-hand menu bar and click “+ Conversion.” You will then be prompted to enter information about the type of conversion action you want to track (e.g., purchase, signup), as well as a name for it so you can easily identify it later on (e.g., Purchase – Shopping Cart). Once this is done, copy both codes and add them into your website code where appropriate so they are tracked when visitors take those actions on either network (i.e., purchase something through a SERP result page or complete an action after clicking an ad from a website).
Once these codes are added into your website code, they will begin tracking all relevant actions taken by visitors who have clicked through either network within 30 days of clicking the ad/SERP result page (this time frame may vary depending on settings). Now all that remains is accessing this data so you can see which network produced more conversions than others! To do this, go back into “Tools & Settings > Conversions > + Conversion” where you set up those codes earlier and click “View Details” next to each one individually – here you will be able to see exactly how many conversions were generated from each code/network over time!
By following these steps outlined above, you should now have a better understanding of whether your Display Network ads or Search Network ads are producing more conversions for your campaigns – helping inform future decisions about where best allocate budget accordingly!