Google Ads is an invaluable tool for businesses looking to promote their products and services. But how long does it take for Google Ads to resume ads when you take your campaign off pause?
The answer depends on the type of campaign you are running and the settings you have chosen. Generally, it takes anywhere from a few minutes to a few hours for Google Ads to resume ads after taking your campaign off pause. However, there are some factors that can affect this timeline.
First, let’s look at the different types of campaigns that you can run with Google Ads:
- Search campaigns: These campaigns target users who are actively searching for products or services related to your business. When you take a search campaign off pause, it usually takes just a few minutes for ads to start appearing again in search results.
- Display campaigns: These campaigns target users who are browsing websites or apps related to your business. When you take a display campaign off pause, it usually takes between 30 minutes and two hours for ads to start appearing again on websites and apps across the web.
- Shopping campaigns: These campaigns target users who are actively shopping online for products related to your business. When you take a shopping campaign off pause, it usually takes between 30 minutes and two hours for ads to start appearing again in shopping results across the web.
In addition to these factors, there are other settings that can affect how quickly Google Ads resumes ad delivery after taking your campaign off pause:
- Delivery method: You can choose whether you want Google Ads to deliver your ads as quickly as possible (accelerated delivery), or evenly throughout the day (standard delivery). If you choose accelerated delivery, then Google Ads will resume ad delivery more quickly than if you choose standard delivery.
- Bid strategy: You can also choose whether you want Google Ads optimize bids automatically (maximize clicks or maximize conversions), or manually set bids yourself (manual CPC). If using automatic bid strategies, then Google Ads will resume ad delivery more quickly than if using manual CPC bidding strategy because it needs less time adjust bids based on performance data collected during pauses in ad delivery.
Overall, how long it takes for Google Ads to resume ads when taking your campaign off pause depends on several factors such as type of campaign being run and settings chosen by advertiser but generally speaking it should not take longer than two hours before resuming ad delivery once taken out of paused state.