When it comes to managing image ads on the Google Display Network, advertisers have a few different bidding methods to choose from. The type of bidding method you use will depend on your goals and objectives, as well as the size of your budget. In this article, we’ll take a look at the different types of bidding methods available for image ads on the Google Display Network and how they can help you reach your advertising goals.
Cost-Per-Click (CPC) Bidding
Cost-per-click (CPC) bidding is one of the most popular types of bidding methods used for image ads on the Google Display Network. With CPC bidding, advertisers only pay when someone clicks their ad. This means that advertisers are only paying for traffic that is actually interested in their product or service and are more likely to convert into customers or leads.
The amount you bid per click will determine where your ad appears in relation to other competing ads and how often it’s shown. The higher you bid per click, the more likely it is that your ad will appear higher up in search results or be displayed more frequently than competing ads with lower bids per click.
Cost-Per-Thousand Impressions (CPM) Bidding
Cost-per-thousand impressions (CPM) bidding is another popular type of bidding method used for image ads on the Google Display Network. With CPM bidding, advertisers pay based on how many times their ad is seen by potential customers rather than when someone clicks it like with CPC bids. This means that even if no one clicks an advertiser’s ad, they still have to pay if their ad was seen by enough people who may potentially be interested in what they offer.
CPM bids are usually lower than CPC bids since there’s no guarantee that anyone will click an advertiser’s ad after seeing it multiple times – but if someone does click an advertiser’s CPM bid ad then they still have to pay a CPC rate for each click made regardless of whether or not they paid a CPM rate first for impressions served up by their campaign .
Cost Per Acquisition (CPA) Bidding
Cost per acquisition (CPA) is another type of bid available for image ads on the Google Display Network which focuses more heavily on conversions rather than just clicks or impressions alone like with CPC and CPM bids respectively . With CPA bids, advertisers set a maximum cost they are willing to pay each time someone converts after clicking their advertisement. This means that even if an advertiser pays more money upfront, they could potentially save money overall if those conversions result in sales or leads later down the line.
Target Return On Ad Spend (ROAS) Bidding
Target return on ad spend (ROAS )is another type of bid available which allows advertisers to set a target return goal based off how much money they want back from each dollar spent. For example, if an advertiser sets a ROAS goal at 3x then every dollar spent should bring back three dollars worth of revenue through sales or leads generated from campaigns running through ROAS targeting. This type of bid can be helpful when trying to maximize returns while keeping costs low since ROAS targets automatically adjust depending upon performance so campaigns don’t become too expensive over time due to constantly increasing costs associated with other types of bids such as CPC and CPM mentioned earlier.
In conclusion, there are several different types of biddings available when managing image ads through Google’s display network including cost-per-click, cost-per-thousand impressions, cost-per-acquisition , and target return-on-ad spend all offering unique benefits depending upon what kind of results an advertiser hopes achieve from running campaigns through these networks. It’s important however before selecting any particular typeof bid strategy make sure understand what kind of performance can expected out of given budget size so proper decisions can be made accordingly!