Google Ads is a powerful tool for businesses of all sizes to increase their visibility and reach potential customers. But with any advertising platform, it’s important to understand how much you need to spend in order to see an impact on your business.

The amount you need to spend on Google Ads depends on a few factors, including the type of campaign you’re running, the goals you have for your campaigns, and the size of your budget. It’s important to keep in mind that no two businesses are alike and what works for one business may not work for another.

For starters, it’s important to determine what type of campaign you want to run. Are you looking for more brand awareness or do you want people to take action (e.g., make a purchase)? This will help determine which types of campaigns are best suited for your needs and how much money should be allocated towards each one.

Once you have determined the type of campaign(s) that best fit your goals, it’s time to consider budgeting. How much money do you have available? It is recommended that businesses allocate at least 10-20% of their total marketing budget towards Google Ads campaigns in order to see an impact on their business growth over time. Of course, this number can vary depending on the size and scope of your campaigns as well as other factors such as competition level in your industry or geographic area.

When setting up budgets within Google Ads, there are two main options: daily budgets or lifetime budgets (which includes cost per click). Daily budgets allow advertisers more control over how much they spend each day while lifetime budgets provide more flexibility since they don’t reset every day like daily budgets do but rather allow advertisers the ability spread out their spending over a longer period (e.g., month). Ultimately, it’s up to each advertiser which option works best for them based on their individual needs and preferences but both offer advantages when used correctly within an overall strategy.

Additionally, there are other considerations when determining how much money should be spent such as keyword selection/targeting and ad copy/creative optimization; both play a key role in helping ensure ads are reaching the right people at the right time with relevant messaging so that maximum ROI can be achieved from any given budget amount spent across multiple channels (e.g., search vs display).

In conclusion, there is no one-size-fits-all answer when it comes down determining how much money should be spent on Google Ads but by understanding what type(s) of campaigns work best for achieving specific goals along with proper keyword selection/targeting and ad copy/creative optimization; businesses can maximize their ROI from any given budget amount spent across multiple channels while also increasing visibility amongst potential customers who may not otherwise find them online organically through search engine results pages (SERPs).