A Step-by-Step Guide on How to Set Up Google Ads Conversion Tracking in Google Tag Manager

As a Google Ads expert, one of the most critical things to track in your campaign is your conversions. By setting up conversion tracking, you can measure the success of your campaign and optimize it accordingly.

In this article, we will focus on how to set up Google Ads conversion tracking in Google Tag Manager. By doing so, you’ll be able to track the actions of your website visitors, such as making a purchase, filling out a form, or clicking on a specific button.

Step 1: Create a Conversion Action in Google Ads

The first step in setting up conversion tracking is to create a conversion action in your Google Ads account. To do this, follow these steps:

1. Go to your Google Ads account and click on the “Tools & Settings” icon in the top right corner.
2. Select “Conversions” under the “Measurement” tab.
3. Click on the plus button to create a new conversion action.
4. Choose the type of conversion you want to track, such as purchases, form submissions, or phone calls.
5. Fill out the necessary details for your conversion action, such as the conversion name, value, and category.
6. Click on “Create and Continue” to save your conversion action.

Step 2: Set Up Conversion Tracking in Google Tag Manager

The next step is to set up conversion tracking in Google Tag Manager. To do this, you will need to create a new tag and trigger that will collect conversion data.

1. Login to your Google Tag Manager account and select the container you want to work on.
2. Click on “Tags” and then click on the plus button to create a new tag.
3. Choose “Google Ads Conversion Tracking” from the tag templates.
4. Enter your conversion ID and conversion label, which you can find under the “Tag” section of your Google Ads conversion action.
5. Set the conversion value and currency based on your conversion action.
6. Under the “Triggering” section, click on the plus button to create a new trigger.
7. Choose the type of trigger you want to create. For example, you can create a trigger that fires when a specific button is clicked or when a form is submitted.
8. Set the trigger conditions, such as the page path or URL, so that the trigger only fires on the relevant pages.
9. Click on “Save” to save your new trigger and go back to your tag.
10. Under the “Triggering” section, select the trigger you just created.
11. Click on “Save” to save your new tag.

Step 3: Test Your Conversion Tracking

Once you have set up your conversion tracking in Google Tag Manager, it’s essential to test it to ensure that it’s working correctly. To do this, follow these steps:

1. Preview and debug your Google Tag Manager container to ensure that your new tag is firing correctly.
2. Go to your website and perform the action that triggers your conversion.
3. After performing the action, return to your Google Ads account and navigate to the “Conversions” section to see if your conversion is tracking correctly.

If your conversion is tracking correctly, congratulations! You have successfully set up Google Ads conversion tracking in Google Tag Manager. If not, double-check your settings and make any necessary adjustments.

Conclusion

Setting up Google Ads conversion tracking in Google Tag Manager is an essential step in optimizing your campaigns. By tracking your conversions, you can understand the actions of your website visitors and adjust your campaign accordingly. With the step-by-step guide provided in this article, you can set up conversion tracking in Google Tag Manager quickly and effectively. Remember to keep testing and optimizing your setup to ensure that your campaign performs at its best.