If you’re running a business or managing Google Ads campaigns for others, it may be necessary to authorize another company, such as an agency, to access your Google Ads account. This can happen for a variety of reasons, such as needing assistance with campaign optimization or allowing a marketing partner to manage your ads. But how do you do it?
In this guide, we’ll walk you through the process of authorizing another company to access your Google Ads account step-by-step. We will cover the two ways to grant access, the different user roles, and other considerations you should keep in mind.
Step 1: Invite a New User to Your Account
The first step in granting access to another company is to invite them as a new user to your Google Ads account. Here’s how you can do it:
- Log in to your Google Ads account.
- Click on the gear icon in the top right corner and select “Account settings.”
- In the left-hand menu, click on “Account access.”
- Click on the blue plus button in the top right corner and select “Invite users.”
- Enter the email address of the person or agency you want to invite.
- Choose the access level you want to grant to the user. This will be discussed in more detail below.
- Optionally, you can also set a notification schedule and add a message to the invitation.
- Click “Send invitation.”
Once the user receives the invitation, they will need to accept it in order to gain access to your account.
Step 2: Grant Access at the Appropriate Level
When you invite a new user, you can choose from three levels of access: administrative access, standard access, and read-only access. Here’s what each level means:
- Administrative access: Users with administrative access have full control over the account, including creating and deleting campaigns, managing billing information, and adding or removing other users. This level of access should be reserved for trusted partners or team members who need to manage the account as a whole.
- Standard access: Users with standard access can create, edit, and manage campaigns, ad groups, and ads, but do not have access to billing information or the ability to add or remove users. This level of access is appropriate for an agency or consultant managing your campaigns.
- Read-only access: Users with read-only access can view all aspects of the account, including campaigns, ad groups, and ads, but cannot make any changes. This level of access can be helpful if you want to give a partner visibility into your campaigns without giving them the ability to make changes.
It’s important to choose the appropriate level of access for each user based on their role and responsibilities.
Step 4: Revoke Access When It’s No Longer Needed
Finally, it’s important to remember to revoke access from users who no longer need it. This can happen when a project is complete or when a user changes roles within your organization or leaves the company.
To revoke access, simply go to the “Account access” page, find the user you want to revoke access from, and click on the three-dot icon to the right of their name. From there, select “Remove user.”
Conclusion
Managing Google Ads can be challenging, especially if you are working with a team or partnering with another company. By following the steps outlined in this guide, you can grant access to other users while maintaining control over your account. Remember to choose the appropriate access level, set additional access restrictions, and revoke access when it’s no longer needed. With these best practices in place, you can ensure the security and success of your Google Ads campaigns.