Are you looking for a way to increase the effectiveness of your Google Ads campaigns? By adding rule-based audiences to your campaigns, you can target your ads to specific groups of people based on their behavior or attributes. Keep reading to learn how to add rule-based audiences to your Google Ads campaigns for effective targeting.

Step 1: Create a Rule-Based Audience

The first step to adding a rule-based audience to your Google Ads campaigns is to create an audience. Here’s how to do it:

  1. Sign in to your Google Ads account.
  2. Click on “Tools & Settings” in the top menu and select “Audience Manager.”
  3. Choose “Audience lists” from the options.
  4. Click the “+” button to start creating a new audience.
  5. Select “Website visitors” or “App users” depending on where you want to track the audience.
  6. Choose the options that describe the audience you want to create.

When choosing the options, you can select attributes such as pages visited, how long ago they visited, the device they used, and other metrics to reach more effective insights.

Step 2: Add Your Rule-Based Audience to Your Campaign

Now that you’ve created a rule-based audience in your Google Ads account, the next step is to add it to your campaign:

  1. Sign in to your Google Ads account.
  2. Click on “Campaigns.”
  3. Select the campaign you want to add the audience to.
  4. Click on “Audiences” in the left menu.
  5. Click the “+” button to add a new audience.
  6. Choose “Browsing” or “Remarketing” depending on how you want to target the audience, then select the rule-based audience you created earlier.

You can choose to narrow down which campaigns will be candidates to be displayed to your audience if you want to set up remarketing campaigns.

Step 3: Monitor your results

Once you’ve added your rule-based audience to your Google Ads campaign, make sure you monitor your results. You can check the data to see whether the audience is engaged with your ads, and thus adjust the targeting and the audience categories to improve your conversion rates or other important goals.


Adding rule-based audiences to your Google Ads campaigns can help you target more effectively, boost your conversion rates, and improve your ROI. Followers who implemented rules based audience leveraging the opportunities gained by Analytics and Google AdWords to boost their customer acquisition experience a great boost of CTR, better qualified leads, and boost ROI. Use this guide to add rule-based audiences to your campaigns and start seeing results from your digital marketing campaigns.