In today’s world of digital marketing, it’s important to know how to reach your target audience effectively. With the help of Google Ads, the process of reaching potential customers becomes easier. And, when it comes to creating audiences on Google Ads, there are several ways to do it. One such way is to make a similar audience from uploaded contacts.

What is a Similar Audience?

A Similar Audience is a group of people who are similar to your existing audience in terms of their interests, behaviors, and demographics. By creating a Similar Audience, you can reach a new set of potential customers who are likely to be interested in your product or service.

Steps to Make a Similar Audience from Uploaded Contacts

Step 1: Create a New Audience

First, you will need to create a new audience. To do this, go to your Google Ads account and click on “Tools & Settings” in the top menu. From there, select “Audience Manager.”

Once you’re in Audience Manager, click on the blue “+” button and select “Create Audience.”

Step 2: Choose the Type of Audience

In the next step, you will need to choose the type of audience you want to create. For this, select “Customer List” since you will be uploading your contacts.

Step 3: Upload Your Contacts

After choosing the “Customer List” option, you will need to upload your contacts. Click on “Choose file” and select the file that contains the email addresses of your customers. Make sure the file is in CSV or TXT format.

Step 4: Match Your Data

In this step, you will need to match your data with Google Ads data. Google Ads will ask you to specify which column in your CSV file contains the email addresses. You will also need to choose whether to include or exclude those contacts from your list who have already interacted with your brand in the past.

Step 5: Create a Similar Audience

Once your data has been uploaded, matched, and processed, it’s time to create your Similar Audience. Click on the blue “+” button again and select “Similar Audience.”

Here, you will need to choose the source of your Similar Audience. In this case, select the customer list you just created. After that, you will need to specify the size of the audience and the country you want to target.

Finally, click on “Create Audience” and your Similar Audience will be ready to use.


Creating a Similar Audience from uploaded contacts is a great way to expand your reach and target potential customers who are likely to be interested in your product or service. By following the simple steps outlined above, you can create a Similar Audience in no time and start reaching a new set of potential customers.