As a Google Ads expert, you understand that mobile speed is critical to the success of your digital marketing campaigns. Google has an established metric called the Mobile Speed Score that measures the speed of mobile landing pages, and it has a significant impact on ad performance. In this article, we will discuss how to improve your Google Ads Mobile Speed Score.
But first, let’s answer the question, “How long does it take for Google Ads to update mobile speed score?” Google Ads updates the mobile speed score once every 24 hours. So, it could take up to 24 hours for the changes you made to your landing page to reflect on your Google Ads Mobile Speed Score.
Now that we have answered the question, let’s dig deeper into how to improve your Google Ads Mobile Speed Score.
1. Use Google PageSpeed Insights
Google PageSpeed Insights is a free tool that analyzes the speed of a web page and provides recommendations on how to improve its performance. It is a great place to begin optimizing your landing pages because it provides a comprehensive analysis of the mobile speed of your landing pages. Google PageSpeed Insights provides a score out of 100 that rates your website’s speed, and it also provides recommendations to improve your mobile speed.
2. Optimize Images
Images are an essential component of any landing page, but they can also slow down page load times. Therefore, it is essential to optimize images to reduce their file size without sacrificing quality. Tools like Photoshop, GIMP, or online image optimization tools like TinyPNG or Compressor.io can help reduce your image sizes.
3. Reduce Redirects
Redirects are another factor that can slow down page load times, causing a decrease in the Mobile Speed Score. Every time a page redirects to another page, the user must wait for the redirect to complete, causing a delay in page load times. Therefore, it is essential to minimize the number of redirects by reducing unnecessary redirects like redirecting HTTP to HTTPS, avoiding 302 redirects, or reducing the number of redirect hops.
4. Enable Browser Caching
Browser caching is a technique used to reduce page load times for repeat visitors by storing frequently used files or pages in the user’s browser cache. Enabling browser caching will reduce the number of requests made to your website’s servers for the same files, improving the overall speed of your website.
5. Minimize Your Code
The amount of code on a page can significantly impact its load time. Therefore, to optimize the mobile speed of your landing pages, it is essential to minimize your code. Minimizing code means reducing the number of script files, eliminating unnecessary white space, and reducing the size of your CSS and JavaScript files.
6. Use Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is an open-source project designed to help website owners create fast-loading web pages for mobile devices. Using AMP is an excellent way to improve your Mobile Speed Score. It eliminates unnecessary code, optimizes images and videos, and prevents third-party scripts from slowing down page load times.
In conclusion, mobile speed is a crucial factor that affects the performance of your Google Ads campaigns. To improve your Mobile Speed Score, ensure that you use Google PageSpeed Insights to learn how to improve your speed score, optimize your images, reduce redirects, enable browser caching, minimize code, and use Accelerated Mobile Pages (AMP). When you implement these strategies, you will improve your Mobile Speed Score, leading to an increase in targeted traffic, leads, and sales.