As a SEO specialist, one of the most important tasks you have is identifying keyword ideas and organizing them into a cohesive SEO strategy. This can be a time-consuming and overwhelming task, but fortunately, there are tools available to help you streamline the process. In this article, we will explore two tools that you can find in AdWords Editor for getting keyword ideas and organizing your SEO strategy.
Tool #1: Keyword Planner
Keyword Planner is a powerful tool that is available through AdWords Editor. This tool allows you to get keyword ideas based on words, phrases, or websites. To access Keyword Planner, open AdWords Editor and select “Keyword Planner” from the “Tools” drop-down menu.
Once you have opened Keyword Planner, there are a few different ways to get keyword ideas. The first way is to enter a word or phrase related to your business or industry. For example, if you run a website that sells running shoes, you might enter “running shoes” as your keyword. Keyword Planner will then generate a list of related keywords, along with metrics like search volume, competition, and estimated cost per click.
The second way to get keyword ideas in Keyword Planner is to enter a website related to your business or industry. Keyword Planner will then generate a list of keywords that are related to the website, along with metrics like search volume, competition, and estimated cost per click.
Once you have generated a list of keyword ideas, you can use Keyword Planner to organize them into groups. This will make it easier to create targeted ad groups and ad campaigns. To create a keyword group, simply select the keywords that you want to group together and click the “Add to plan” button. You can then name your group and save it for later use.
Tool #2: Campaign Manager
Campaign Manager is another tool that is available through AdWords Editor. This tool allows you to organize your SEO strategy into campaigns and ad groups. To access Campaign Manager, open AdWords Editor and select “Campaign Manager” from the “Tools” drop-down menu.
Once you have opened Campaign Manager, you can create a new campaign by clicking the “New campaign” button. You will then be prompted to enter information about your campaign, such as the name, type, and budget.
After you have created your campaign, you can create ad groups within the campaign. Ad groups are groups of ads that are targeted to specific sets of keywords. To create an ad group, click the “New ad group” button and enter information about the group, such as the name and the set of keywords that you want to target.
Organizing your SEO strategy into campaigns and ad groups is important because it allows you to create targeted ad campaigns that are designed to reach specific audiences. By targeting your ads to specific keywords, you can increase the relevancy of your ads and improve your click-through rates.
In conclusion, Keyword Planner and Campaign Manager are powerful tools that can help you streamline your SEO strategy. By using these tools to get keyword ideas and organize your campaigns and ad groups, you can create targeted ad campaigns that are designed to reach specific audiences. Happy keyword researching!