Infographics can be a powerful tool to convey complex data and information to your audience. They are visually appealing, easy to understand, and shareable across different platforms. However, just creating an infographic is not enough. To make it successful, it needs to be promoted effectively, and that’s where SEO comes in. In this article, I will discuss how implementing SEO can increase the popularity and awareness of your infographic.
1. Research and Optimize Keywords
The first step to promoting any content is to conduct research on the keywords that your target audience is using to search for relevant topics. Use keyword research tools, such as SEMrush, to find out the best words and phrases to include in your infographic’s title, description, and alt text. Include these keywords in the body of content surrounding the infographic on your website, as well.
For instance, if your infographic is about “10 ways to reduce your carbon footprint”, the keywords to be included in the content can be “carbon footprint”, “reduce carbon footprint”, “eco-friendly”, “sustainability”, “environmental impact”, etc.
2. Optimize the Infographic’s File Name and Description
The file name of your infographic should be descriptive and relevant, as search engines index file names to determine the content. For instance, instead of naming the file “Infographic1.jpg,” use a descriptive name such as “10_ways_to_reduce_your_carbon_footprint_infographic.jpg”.
Additionally, include a detailed description of the infographic that highlights the key takeaways or the purpose of the infographic. The description can be added in alt tags, meta tags on the page, and captions on social media platforms.
3. Properly Size and Compress the Infographic
Large image files may slow the load time of your page, affecting the user experience and the likelihood of people sharing the infographic. You can use image compression tools, like Kraken or TinyPNG, to compress the file size without sacrificing the quality. Make sure to retain the resolution and aspect ratio while compressing the file.
Moreover, resize the infographic to accommodate different screen sizes and devices, as mobile devices are becoming a more popular way of viewing content.
4. Share and Promote Your Infographic on Various Platforms
Once your infographic is ready and optimized, start promoting it on relevant platforms like social media, blog posts, newsletters, etc. Share it on platforms on which your target audience is most active.
You can use backlinks to major websites or blogs to improve your infographic’s relevance to search engines. Reach out to bloggers or journalists in your industry and ask them to share your infographic, or link back to it in their content.
5. Monitor Performance and Refine the Strategy
SEO is an ongoing strategy, and you need to measure the success of your efforts regularly. Monitor your infographic’s performance by tracking page views, social media engagement, shares, and backlinks. Use analytics tools to measure and analyze the data and refine your strategy if necessary.