The financial services industry is a highly competitive field with numerous firms competing for the same audience. It is crucial to make sure that your website shows up on the first page of search engine results when a potential customer is searching for your services. There are various factors which can impact your SEO, including rich snippets and structured data, mobile optimization, and more. In this article, we’ll cover the latest trends in SEO for financial services firms that will help you stay ahead of the competition.

Rich Snippets and Structured Data

Rich snippets and structured data are a powerful tool which can help you stand out in search engine results pages, increasing traffic and click-through rates. Rich snippets are bits of information that appear beneath your page title and meta description, showing additional information such as review ratings, images, and more. Structured data, on the other hand, refers to a specific code which search engines use to understand the information on your website.

For example, using structured data on your contact page will ensure that search engines understand your address and phone number. This information can then be displayed in search results, making it easier for potential customers to contact you. Implementing structured data can be complex, but there are various tools available to help you get started. Google’s Structured Data Markup Helper is an excellent resource for creating code snippets that can be easily integrated into your website.

Mobile Optimization

In today’s world, more people are using their smartphones to access the internet than ever before. This means that it is crucial to ensure that your website is optimized for mobile devices. A mobile-optimized website will load quickly, be easily navigable, and be responsive to different screen sizes.

When designing your website for mobile, it is crucial to consider the user experience. This means minimizing the amount of scrolling required to access information, making sure that buttons and links are easily clickable, and minimizing the amount of text on each page. Google’s Mobile-Friendly Test tool is an excellent resource for identifying issues with your website’s mobile optimization.

E-A-T (Expertise, Authority, and Trustworthiness)

Google recently updated its search algorithm to include E-A-T, which stands for expertise, authority, and trustworthiness. This means that websites that can demonstrate expertise in their field, have a high level of authority, and are trustworthy will rank higher in search results pages.

For financial services firms, there are several ways to demonstrate E-A-T, such as publishing educational content to your website, obtaining backlinks from reputable sources, and displaying client testimonials on your website. When creating content for your website, focus on quality over quantity and make sure that what you’re publishing aligns with your website’s overall value proposition.


In summary, financial services firms can ensure that their website ranks higher in search engine results pages by implementing rich snippets and structured data, optimizing their website for mobile devices, and demonstrating expertise, authority, and trustworthiness. Make sure to stay up-to-date with the latest SEO trends and algorithm updates to stay ahead of the competition. By following these tips, you’ll be well on your way to increasing your website’s visibility and capturing more leads.