Developing a local SEO strategy is key for any business that wants to attract customers from a specific geographic area. While optimizing your website and online presence may seem straightforward, it can actually be quite complex, especially if you want to achieve consistent results across the web. In this article, we’ll explore what steps you can take to develop a local SEO strategy that is as consistent as possible.
1. Claim and Optimize Your Google My Business Listing
Google My Business is a free tool that allows businesses to manage their online presence on Google. It is crucial for local SEO, as it allows you to show up in the Local Pack results (the map at the top of the search results) and provides potential customers with important business information such as your address, phone number, and hours of operation.
When claiming your Google My Business listing, make sure to provide as much information as possible and ensure that it is consistent across all platforms. This includes your business name, address, and phone number (also known as NAP). Inconsistencies in your NAP can harm your local SEO efforts, as search engines may become confused and unsure which information to prioritize.
2. Optimize Your Website for Local Search
Optimizing your website for local search involves making sure that your website is user-friendly, loads quickly, and includes relevant keywords and content that is optimized for your target audience. This includes including your NAP on your website, creating location-specific landing pages, and leveraging schema markup to provide additional information to search engines.
Schema markup is code that is added to your website’s HTML in order to provide search engines with specific information about your business. This can include your business name, address, phone number, and other key details such as opening times and reviews. By providing this information in a consistent, structured way, you can help search engines better understand your business and improve your local search results.
3. Get Listed in Online Directories
In addition to Google My Business, there are a variety of online directories that can help to improve your local SEO. These directories can include online review sites such as Yelp or TripAdvisor, as well as more industry-specific directories such as Angie’s List or HomeAdvisor.
When creating listings on these directories, make sure that your NAP information is consistent with what you have provided on your website and on your Google My Business listing. Additionally, make sure that you provide complete business information, including your website URL, hours of operation, and any additional details that may be relevant to your target audience.
4. Build Local Backlinks
Backlinks are links from other websites that point to your website. They are an important factor in search engine rankings, and can help to improve your local SEO performance by showing search engines that other websites consider you to be a trustworthy, authoritative source of information in your local area.
Building local backlinks involves reaching out to other local businesses and organizations and asking if they would be willing to link to your website. This can include local chambers of commerce, industry associations, or even other businesses in your area that offer complementary products or services.
Developing a consistent local SEO strategy involves a combination of tactics, including claiming and optimizing your Google My Business listing, optimizing your website for local search, getting listed in online directories, and building local backlinks. By following these strategies, you can improve your local SEO performance and attract a steady stream of highly-targeted customers from your local area.