This is a great question because it reveals an understanding of the importance of keyword targeting and the potential benefits of optimizing different pages for different types of keywords.

In the post, we will dive into the reasons behind this strategy, the benefits of short tail and long tail keywords, and practical tips to optimize your pages accordingly.

Understanding Short Tail Keywords

Short tail keywords are typically one or two-word phrases that are highly generic and have a high search volume. Examples include “shoes,” “SEO,” or “cars.” These types of keywords are highly competitive and difficult to rank for because of their broad nature and the sheer volume of websites trying to rank for them. However, they are also highly valuable because they represent a large potential audience.

Due to the competitive nature of short tail keywords, optimizing your home page for them can be a daunting task. However, because of the large search volume they can attract, it is still worth considering. The home page is often the most authoritative page on a website and has the highest potential to rank for competitive terms. Including short tail keywords in the meta tags, headers, and content of your home page can help signal to search engines what your website is about and potentially attract a large audience.

Understanding Long Tail Keywords

Long tail keywords, on the other hand, are longer phrases that are more specific and have lower search volumes. Long tail keywords can be highly specific to your website or niche, and they can help you target a very specific audience. Examples include “best running shoes for women,” “affordable SEO services for small businesses,” and “best cars for off-road driving.”

Because long tail keywords have low search volumes, they can be easier to rank for than short tail keywords. Furthermore, long tail keywords often represent highly targeted audiences that are more likely to convert into customers. Optimizing internal pages for long tail keywords can help you attract highly qualified traffic that is more likely to convert.

Tips for Optimizing Home Page for Short Tail Keywords

  1. Include short tail keywords in your title tag, meta description, and headers. Make sure to use the exact keyword phrase to ensure the highest relevancy to search engines.
  2. Create content that is highly relevant to your short tail keywords. This means creating content that includes the exact phrase you are targeting, as well as related keywords.
  3. Create a clear and concise value proposition on your home page that caters to your target audience. Focus on what sets you apart from your competitors and why your website is the best option for someone searching for your short tail keywords.

Tips for Optimizing Internal Pages for Long Tail Keywords

  1. Conduct keyword research to identify long tail keywords that are highly relevant to your niche or website. Use tools like Google Keyword Planner or Moz’s Keyword Explorer to find long tail keywords with low competition and high search intent.
  2. Create content that targets your long tail keywords. This means using the exact phrase in your title tag, meta description, and headers, as well as related keywords throughout the content.
  3. Use internal linking to create a clear hierarchical structure on your website. Linking from your home page to internal pages, and from internal pages to other relevant pages can signal to search engines which pages are most important on your website.


The strategy of optimizing your home page for short tail keywords and internal pages for long tail keywords can help you attract a wider audience while also targeting highly qualified traffic. By understanding the differences between short tail and long tail keywords and following best practices for each, you can create a strong SEO strategy that maximizes your website’s potential. Remember to always prioritize the user experience and relevance in your content and optimize for both short and long term goals.