As a SEO specialist, it is important to stay on top of your keyword rankings, especially if your target audience is using search engines specific to their country or region. Yandex is the leading search engine in Russia, and tracking your keyword performance on this platform can provide valuable insights into your website’s visibility and traffic potential. In this guide, we will discuss the steps you need to take to track keywords on Yandex.
Step 1: Create a Yandex Webmaster Account
To track your keyword rankings on Yandex, you must first set up a Yandex Webmaster account. This free tool allows you to see search engine data for your website and provides useful insights that can help you improve your online presence. To create an account, simply visit the Yandex Webmaster website and sign up with your email address and website URL.
Step 2: Add Your Website to Yandex Webmaster
Once you have created your Yandex Webmaster account, you will need to add your website to the platform. To do this, click on the “Add Site” button and enter your website URL. Yandex will then require you to verify your ownership of the website, which you can do by adding a meta tag or file to your website’s HTML code.
Step 3: Access the Yandex Keyword Statistics Tool
After verifying your website ownership, you can access the Yandex Keyword Statistics tool. This tool allows you to see how your website ranks for specific keywords and search terms, and provides other useful data that can help you optimize your website content and improve your SEO performance.
Step 4: Choose Your Keywords
To track keyword rankings on Yandex, you will need to choose the keywords you want to target and create a campaign within the Keyword Statistics tool. You can search for specific keywords or import a list of keywords that you want to track. You can also choose the search region and language to get accurate data for your target audience.
Step 5: Monitor Your Keyword Rankings
Once you have created your campaign, you can start monitoring your keyword rankings and performance on Yandex. You can view detailed reports that show your keyword rankings over time, as well as information about search volume, competition level, and other important metrics.
Pro tip: Use Yandex Metrica for Additional Insights
Yandex Metrica is a free web analytics tool that can provide even more insights into your website’s performance on Yandex. By adding a tracking code to your website, you can see detailed data about user behavior, traffic sources, and other metrics that can help you optimize your website content and improve your keyword rankings.
In conclusion, tracking your keyword rankings on Yandex is an important part of improving your website’s performance in the Russian market. By following these steps and using the Yandex Webmaster tools, you can get detailed insights into your keyword rankings and other important metrics, which can help you create a more effective SEO strategy and reach your target audience.